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Superior Semantic SEO methods and SEO Topical Maps for assured multiple rankings
The objective of Semantic SEO is to ensure a website has Topical Authority. This is paramount for ranking on Google for both short and long tail keywords. In theory and most often in practice, if your website has more authority than any other website, all other factors are dismissed by Google, and your content is delivered higher in rankings. This is usually the case when you see a low DA & PA (domain authority and page authority) website outranking a household name. As more visitors visit the page with low bounce rates and high engagement, the DA and PA are adjusted accordingly. External linking rarely factors in.
Semantic SEO methodology aims to rank higher on search engine result pages by enabling search engines to process connected topics and related search queries with accurate, unique, and expert information. The concept is highly publicised by Koray Tugberk GUBUR, who formally conceptualised semantic content marketing from 2022 onwards.
We will take time to understand your client’s business, products or services, and who their customers are, as well as direct & search-related competitors. Then the keyword research phase can begin, with a priority objective: topical authority.
Topical authority is attained through our bespoke process for each article: keyword research and competitive analysis. This is done before a single word is written, to ensure a) content can rank quickly and b) authority over competitors.
We look at massive amounts of related content on search engines to see where the best opportunities are, using a detailed keyword research strategy from the outset. We then use a combination of in-house and third party tools to create topical keyphrase clusters, which can be scaled for single articles or thousands of articles, and each one is based on the level of competition and the potential for authoritative ranking.
We create an SEO topical map for all packages. These are based on topics directly and indirectly (tangentially) related to the client’s business, all based on the keyword research. This covers the sector and any verticals or niches targeted.
It is always recommended to be as granular as possible in this strategy, and have an SEO topical map that targets the main sector, and comprises all main topics as well as each category of product or service.
Example:
The client would have SEO topical maps for all of their product categories, such as “washing machines”, “ovens”, “extractor fans” etc.
At this stage, we would find any semantically related content opportunities and any tangentially related topics.
How Semantic SEO factors in: Any and all content that is directly related to each other will be interlinked, so that both Google and visitors can navigate the site smoothly and easily. Each article includes titles, and a list of keywords which are semantically or tangentially related. All content should then be internally linked via these specific keywords.
Tangential SEO: Talking about “ovens” is not enough, and content would be produced along the lines of “Pyrex, Ceramic or Glass – Which One Is Best For An Electric Oven?”, “Do You Need Automatic Defrosting – And What Does This Feature Do?”, or “How Much Cheaper Is It To Use An Air Fryer?”. All of these tangentially related topics ensure search engines see the site as an authority on “kitchen appliances”. Furthermore, these types of articles convert visitors to buyers.
Below is a small snippet of an SEO Topical Map. The example company is a natural pest control specialist, servicing the farming industry. A minimum of two articles have been interlinked, and semantic keywords/keyphrases have been identified that should appear in the content.
In reality, the number of articles for the client would be in the hundreds over the course of a year. All potential semantic interlinking would be identified at the ideation stage. As new articles are published, the links are inserted into old and new content.
Our Semantic SEO Plans are included in all packages.
Each plan contains an SEO Topical Map with titles, internal linking strategy and keywords for all articles. Custom packages can be created if you are planning an aggressive keyword/SEO strategy, and we recommend a longer consultation for this.
Our content offers limitless scalability, laser focused to produce near-instant SEO efficacy.
Our content delivers exactly what a site needs: traffic and engagement. By using best practice SEO methods, built-in semantic and tangential content, and proprietary methodology, we are able to create content that outperforms any other “bulk content” or traditional agency style service. We welcome any tests and comparisons.
We don’t just write content “based on keyphrases”. Every word and paragraph is crafted with purpose, with an overall objective in mind.
Can you buy cheaper? Certainly. Can you buy better? We don’t believe so.
The word counts for content are flexible, dependent on your needs and goals. We create content with a minimum of 1000 words, but also have packages that include content of 2000 – 3000 words per article. We can also publish the content on your website as part of the package & schedule*.
Best practice is the foundation for our packages. We provide featured and body images, as well as including internal and external linking for the content. Meta (H2, H3, H4 tags, bold, italics etc.) is also included with all articles. There are no hidden costs or extra steps – we produce website-ready content every time.
We do not circumvent our clients, ever. We will always ensure we preserve service anonymity throughout the project, especially when adding content to your clients’ websites.
Note: This sample is a pre-SEO article and does not include any optimisations such as internal linking, external linking, images, bold text etc.
* Some of these services require a purchase of the Ranking Package or Authority Package.
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Not Just Another Agency, Albion Street Studios, 7 Carrier Street Halifax HX1 1DH | Tel: 01422 771645
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