Innovation Model

Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC and one we advocate for Not Just Another Agency clients looking to grow via innovation.

And so it begins

Digital Marketing & eCommerce eXperts. Be helpful. Be Honest. Give a damn. Get shit done. and so it begins 🙂

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Customer Lifecycle Touchpoints

To improve integrated marketing it’s useful to understand the paid/owned/earned ecosystem + customer touchpoints for online & offline… Overview: Awareness – This is when the likes

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