Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC and one we advocate for Not Just Another Agency clients looking to grow via innovation.
customer engagement & influence cycle
01/01/2021
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This engagement and touch-points cycle charts the customer cycle of awareness > advocacy. It also shows the channels you can use in each ‘segment’ (though
