customer engagement & influence cycle
This engagement and touch-points cycle charts the customer cycle of awareness > advocacy. It also shows the channels you can use in each ‘segment’ (though clearly the mix is much more dynamic and multifaceted in reality) and importance of not only traditional above/below the line advertising yet also the increasingly important mix of influencer + […]
UK Dev Awards Judge 2021
It’s an honour to announce that I will be judging the UK Dev Awards Judge 2021 The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical SEO/PPC teams, the content writers and the marketers. Go to their site […]
10C Digital Strategy Framework
Strategically direct your Company and Craft your Brands in an increasingly Connected world with our 10C Digital Strategy Framework Note 1: This is our ‘generic digital’ framework. With each business we work with this is tailored to suit e.g additional C’s, some C’s removed & some C’s having more or less priority than others. Note 2: This […]
Global 2021 Search Awards Judge
It’s an honour to announce that I will be judging the Global Search Awards 2021 …The Global Search Awards recognise the impact PPC, SEO and Content Marketing has around the world and celebrate search agencies who are transforming businesses through their awesome work. Go to their site to enter now.
V.U.C.A & Digital Transformation
A great model we’ve used recently in sessions pertaining to leading > responding > managing in V.U.C.A (volatility, uncertainty, complexity and ambiguity) times. The model makes you think how we can embrace Digital to ‘deal with’ V.U.C.A, capitalise on opportunities, overcome the competition and maximise the value creation zone. Digital transformation is a great way of powering […]
Global Social Media Awards 2021 Judge
It’s an honour to announce that I will be judging the Global Social Media Awards 2021. …The Global Social Media Awards celebrate businesses around the world that are crashing through the algorithms and channeling the chatter to create innovative, meaningful engagement that produces tangible results. Dates for your diary are as follows: 1. Final entry deadline – […]
eCommerce Shipping study
Credit: Thanks to ParcelLab for the detailed study (available for download here) Key Snippets from the eCommerce Shipping/ Carriers study: Customers expect a tailored, convenient and quick shipping service; sadly this isn’t the case for many 94 of the 100 leading retailers studied do not give customers the opportunity to choose between different delivery partners, and instead […]
Innovation Model
Innovation models can vary depending on many factors (culture, goals, KPI’s, budget, etc) however the Fugle innovation model is a decent place to start and one I’ve broadly followed previously in organisations such as PZ Cussons and Marshalls PLC and one we advocate for Not Just Another Agency clients looking to grow via innovation.
European Content Awards 2021 Head Judge
It’s an honour to announce that I will be a Head Judge for the European Content Awards 2021. …The European Content awards celebrate and reward the outstanding content campaigns being delivered by Marketing Agencies and In-House teams across Europe. Dates to pencil in: 1. Final deadline – Friday 29 January 2021 2. Judging Session – Wednesday 17 […]
Customer Lifecycle Touchpoints
To improve integrated marketing it’s useful to understand the paid/owned/earned ecosystem + customer touchpoints for online & offline… Overview: Awareness – This is when the likes of above the line, PR and paid media comes in to its own with SEO, PPC and Display prospecting from a digital perspective. Make sure you are front of mind […]